Refined Idea

Our idea is to create a new line of biscuits to rejuvenate Ernst Adams Brand. We are going to do this by focusing on the micro trend of food miles. To tackle this micro trend we have decided to create a biscuit range that relies upon local seasonal produce to cut down on food mileage used to import produce that is not in season. Because our biscuit idea relies upon the seasons we decided to create a range with 5 different flavours. There will be one flavour for each season and one that is all year round. The Flavours will only be available during their season. We will design the flavours to accompany the season’s conditions, temperature and comforts we crave during each season.