Food Miles Research

Food Miles is a Macro trend which focuses on looking at the distance which food has to travel to get to our supermarkets. It originated in the UK in early 1990's by Professor Tim Lang. It is one factor used when determining environmental impact of the foods.

Here is a small example of household goods which are from all parts of the country.

To react to this Macro trend we looked at Seasonal Fruits and discovered which fruits grow and ripen in each season.

All Season: Apple, Bananas

Summer: Apricots, Blackberries, Blackcurrents, Blueberries, Boysenberries, Cherries, Grapefruit, Strawberries, Raspberries, Watermelon.

Spring: Oranges, Tamirillos, Tangelos.

Autumn: Figs, Fejoas, Grapes, Kiwifruit, Limes, Nashi, Passionfruit, Raspberries, Tamirillos.

Winter: Fejoas, Mandarins, Grapefruit, Oranges, Persimmons, Tamirillos.

Our initial Flavour combos are

All year round: Banana Choc Chip

Summer: Strawberry and Boysenberry

Spring: Tamirillos and Orange

Autumn: Passionfruit and Lime

Winter: Cinnamon and Fejoa

We will receive feedback on these in class so that we can see if our concept is working.