During this class we got straight into thinking of the 'Big Idea'. As we got brainstorming on key 'Macro Trends' that are happening at the moment we discovered some interesting ones. Organic food is a very popular macro trend at the moment as we see a lot of brands moving their focus towards a healthy, locally produced market. We then thought about the Food Miles concept, which focuses on how far our food has had to travel before we get it at our supermarkets and purchase it. We thought this would be a successful macro trend to focus on.
Food Miles Idea: as we got further on in our brainstorming we came up with a draft idea to create a biscuit range which comes in seasons. As there are 5 flavours we would have one continuous flavour which perhaps contained an all season fruit and maybe chocolate, and then each other flavour out of the 4 we have left would only be able to be brought seasonally. Such as the Winter biscuit, possibly warm flavours such as cinnamon and fejoa/persimmons.
Here is our brainstorming in a visual form that we did in class
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