After showing the logo designs to the class we received feedback that perhaps the design wasn't quite working with our idea. The design was too commercial and didn't really make people think of cookies or seasons. The brand name also didn't seem to be working as Corner Stores reminded the class of greasy food in an urban environment.
We realized that a lot of work needed to be done and have come up with the new brand name "Local Pantry". It definitely sounds much more home made and with local in the title it links directly to the use of local ingredients in our biscuits.
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